Matalan are a British fashion and homeware retailer, established in 1985, they now have 227 UK stores and 31 international stores. A staple in the UK fashion industry, Matalan are renowned for their great value and quality fashion and home products – with a large focus on out of town, retail park locations, they aren’t just your average high street store.
Matalan use the Shine platform to recruit primarily for roles in their head office. Behind the scenes of their retail stores they boast an exceptional head office, where they use video interviewing to recruit for graduate and student placement vacancies. With roles varying throughout buying, merchandising, design, technical services, marketing, and finance, video interviewing helps them enhance their high-volume recruitment periods.
Matalan have been using video interviewing for 5 years, after they sought out new and innovative ways of improving their recruitment process. Their main goal was to make the screening process faster and more efficient with innovation and technology.
Improved collaboration in decision making
No time wasted during face-to-face interviews
Reduced time to hire
Easily finding the most suited candidates
Candidates become more committed to the process
Improved conversion rates
Hiring managers love it
Melissa Parlour, Senior Recruitment Advisor, Matalan
Having used the same video interviewing software provider for 3 years, Matalan decided to review what other options might be available. After assessing several different vendors, they chose to move to Shine in early 2017; there were a few things which made us stand out from the crowd:
Some of our readily available features in the platform also attracted Matalan to Shine. One particular feature that Matalan enjoy using is our text messaging feature, which allows our clients to send automatic texts to each candidate they invite, and they’ve seen an increase in their conversion rates since it was implemented.
They found that the ability to text the candidate via the platform, as well as knowing they can trust invite emails to not land in spam, has increased their video interview completion. It is features such as these that made them feel we were able to offer something different.
Matalan feel that here at Shine, we’re always moving forward in the market. We’re always looked for new and improved features for our platform and aim to offer the best functionality for our clients – which was very important to Matalan.
The platform is very clean and clear, so Matalan appreciated its ease of use for both themselves and their candidates. They were looking for a platform that was easy to use and navigate from a candidate perspective since they recruit for roles which require a variety of experience and skills set, so they wanted it to be suitable for everyone.
As with all of our clients, Matalan have a designated account manager. This, along with the full team on hand to answer support queries, means we have a speedy response time. We’re a friendly bunch here at Shine, and Matalan appreciate that it’s a much smoother process working with a friendly team who are very responsive.
Matalan’s Recruitment Process
Prior to using video interviewing, Matalan used telephone interviews to screen their candidates prior to their interview or assessment days. While replacing the telephone calls with video interviews may not seem like a huge change in process, it has allowed their team to reduce their screening time while still being able to assess a higher number of candidates.
Always struggling to find time to schedule a lot of telephone calls for each position, Matalan previously had to screen applications to a much lower number than what they do now. Now, they’re able to send out video interview invitations to 50-60 candidates per role, so they’re able to spend less time screening applications and on lengthy telephone calls by easily assessing and screening candidates using the Shine platform. Not only does this benefit Matalan, but more candidates are given the opportunity to shine.
Now that Matalan have replaced their telephone interviews with video interviews, their process normally looks a little something like this: