Sky Betting and Gaming are a tech company employing over 13,000 people, aiming to be the best digital business in the UK. Their Tech Academy Graduate Programme supports graduates as they work towards achieving a company sponsorship in digital and technology solutions.

Addressing the Technical Skills Gap

Sky Betting & Gaming provide a unique Tech Academy Graduate Programme, which puts graduates on a path to achieving a sponsored Master’s in Digital and Technology Solutions, accredited by Sheffield Hallam University. The Tech Academy is open to students from all disciplines – even those not from a tech background – giving those with an interest in technology the chance to launch their digital career.

They’re the first company in the UK to offer this apprenticeship, providing opportunities to all students as a way to fully address the digital skills gap and create the tech leaders of tomorrow! Using video interviewing to recruit across the business, we’ll go into more detail about how Sky Betting & Gaming use the Shine platform to recruit for their graduate programme.

Quick Insight

Women in Tech


of students hired to the Tech Academy Graduate Programme were female. It’s no secret that there’s a lack of gender diversity in tech, and Sky Betting & Gaming are committed to closing the gap.

Moving beyond one-dimensional CV’s


The Tech Academy Graduate Programme has three main stages in its recruitment process. First is a call with a Tech Academy Graduate Recruiter, followed by a video interview, then followed by an assessment day. So, what exactly is it about the Shine platform that has brought so much success for Sky Betting & Gaming?

The team at Sky Betting & Gaming were able to close applications for their Tech Academy early, as they successfully managed to fill all assessment day spaces before the original closing date. 86% of video interviews were completed, and the quality of candidates getting to showcase themselves through video meant that those assessment spaces went quickly – something much more difficult to achieve through a telephone interview.

Hiring managers are Sky Betting & Gaming commented on how intuitive and user friendly the Shine platform is. The scoring and commenting functionality played a large role in the decision making process, and they were given the flexibility of reviewing applications at their own leisure. Overall, hiring managers love it as they can get a real flavour of who candidates really are, and find out more about their personalities earlier in the process.

Sky Betting & Gaming also seen an increase in commitment from their candidates. Once they had completed a video interview and been invited to an assessment day, they were much more committed to the role and were fully invested in doing well on the day. It’s well known that candidates who complete a video interview are more engaged with your recruitment process! After all, if they aren’t willing to complete a video interview, how enthusiastic are they about a career in your organisation?

Here at Shine, we pride ourselves on offering you the best account management possible – something which Sky Betting & Gaming fully appreciate. Their dedicated account manager is always on hand to help with questions and queries, to help keep the process running as smooth as possible.

Embracing Tech

Prior to implementing video interviewing, the screening process at Sky Betting & Gaming was conducted exclusively via telephone, meaning that they were unable to see a candidates body language and commitment until the final stage of the process.

The Shine platform is so easy to use for hiring managers and candidates, the SBG team were able to ensure their process was effective and efficient as possible. There’s long been the misconception that video interviewing and tech roles aren’t a good match – but we’ve got the results to prove otherwise!