Matalan is a fashion and homeware retailer with 217 stores across the United Kingdom.
Matalan love the fact that they are different, with an honesty and energy that allows their people to shine.
We’ve all been in a shop where we remembered an assistant that was particularly cheery, knowledgeable, helpful, right?
We remember them and they become part of our shopping experience. We’re more likely to buy from that person. We’ve also stomped out of stores when we didn’t like the attitude of a sales assistant or we’re fed up of waiting for someone to serve us.
Again, getting that first impression right is never more important than when in a retail environment.
Hire a target smashing team
The great thing about video interviewing is that you can set specific sales scenario questions. You can ask them to pitch, to role play and to even show how you’d greet someone in your store.
You can then sift and score from any device at any time to suit you. Not only that, you can share responses with other team members to get feedback.