Executive Team

David Copple


David has over 20 years’ experience working within the SAAS space. With a strong Software Engineering background, he has been involved in high profile projects with many of the world’s leading brands, and took up a CTO and Director role with a startup in 2008, and alongside venture capital investors led them to a successful exit in 2014. As Founder and CEO of Shine, he leads a strong Management Team and Board within the disruptive HR Tech space.

Joe Slavin

Chair & NED

Joe was appointed to the board as Non-Executive Director and Chair as of June 2019. As the former CEO of Fish4Jobs, Managing Director of Monster.co.uk, and Managing Director of Recruitment Advertising at Johnston Press (Jobs Today and TheSmartList), Joe brings an unrivalled level of expertise and industry knowledge that brings a unique perspective to the board.

Pete Marshall

Head of Enterprise Sales

Paul Deehan


Lorna Copple


Investor Information

Ian Wilson

Mercia Asset Management

Ian is a Chartered Accountant (FCA) and holds the Investment Management Certificate (IMC) from the CFA. He is a seasoned investment professional having fulfilled both M&A advisory positions in practice and investment management roles in early-stage funds since 2006; he has taken a number of software companies from first investment to exit in recent years. Ian also assists with the delivery of the Venture Capital and Investment modules at Alliance Manchester Business School.

Ian Richards

Northstar Ventures

In addition to having over 20 years' experience in venture capital and private equity, Ian is an Associate of the Chartered Institute of Bankers, a Member of the Institute of Commercial Management and was an elected Corporate Finance Representative for The Securities Institute. He is a Member of the Entrepreneurs Forum and has mentored early stage business leaders through the Forum's programmes. Ian also works with The Prince's Trust, speaking at events to inspire future generations of entrepreneurs.